How is your business doing? And I’m not just asking if you sold a lot of *fill in with your product* last year. I’m asking you, what was your profit, did you manage to achieve your goals for the year 2022, or better, did you even have goals for it?

Having this clear you are probably already thinking about your own scenario. But let me ask you… How is your business doing? And I’m not just asking if you sold a lot of *fill in with your product* last year.

I’m asking you, what was your profit, did you manage to achieve your goals for the year 2022, or better, did you even have goals for it? Believe it or not, a brand can help you define your business strategy and priorities, your voice, and your message.

A brand can engage and create a lot more revenue if made well. From a commercial standpoint, a good brand can bring a lot of value to a company.

Having a product to sell is great, but a brand creates an emotional connection with the client, establishes confidence, and formulates referrals and recognition. If you create these types of relationships with a client, then you are creating trust, and there’s nothing more important for a human being, especially when money is involved than trust.

A conducted study by Edelman in 2019, says that 81% of the inquired people need to trust the brand before buying from them. 

This leads us to a very important point of view, which is the marketing side of things. It is our opinion that branding is a collective work of design and marketing, and only good work from both parties can create a great brand with great resources.

When developing the right strategy we simply cannot forget some key points, and please, take some time to think about this. If you can, in a matter of seconds, respond to these, then you are on a good track: 

• What is the value proposition your business brings to the table?
• How can that make you stand out from competitors?
• What are the strengths and weaknesses, and how can you take advantage of them to create an even better brand?
• Where do you fit in? What is your target market?
• What are your ideal clients?
• Could you think about 3 personas you see yourself working for, or selling to?
• Do you already have a solid customer relationship?
• And if so, how do you manage it?
• Is it working, is it worth it?  

When creating a brand you have to consider a few factors, like what are the brand values and what is the message of the brand.

Being able to cohesively communicate your brand across platforms and products creates the connection necessary to create external relationships, and therefore, profit.

Let’s not pretend we are not talking about money here, if you have a company, organization, or start-up, you are inevitably looking for a solid future, and an extra hand for that, it is a brand.

A brand is a business, and a business is a brand, and they generate profit. 

Start thinking deeply about the aspects that are embedded in your project, start from the questions above, and slowly recognize if it’s time to take a further dive. Even the biggest brands do an audit and re-invent themselves every now and then. Maybe here’s your chance.