At the end of the day, it’s about balance: the service or product still needs to be consistent, but the way the brand endorses it makes a difference in how the audience receives and embraces it.
There are no right or unique ways or methods, we can only affirm our preferences. Many designers and studies will tell you what is theirs
A brand can engage and create a lot more revenue if made well. From a commercial standpoint, a good brand can bring a lot of value to a company.
So yes, a logotype is also a part of the entire thing, but I can guarantee you that there is more than just picking the big bold font and choosing blue and yellow.
Every designer is different of course (we’re humans). But at our studio, our role is not only to create the visual side of the brand (if that’s the case) but also to make sure that the brand is unique to our client and addresses their business needs.
For many, finding the right color scheme can be a daunting task. There are millions of colors out there. How are you supposed to choose the right ones?
The first thing to understand is that a font is a tool, just like a logo, a set of colors, a particular style of photography, and so on. Fonts communicate specific messages that serve a purpose.
