Category: Branding Tips

croissants on a plate representing the Good Brand concept

What is a good brand

So yes, a logotype is also a part of the entire thing, but I can guarantee you that there is more than just picking the big bold font and choosing blue and yellow.

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The value a designer creates

Every designer is different of course (we’re humans). But at our studio, our role is not only to create the visual side of the brand (if that’s the case) but also to make sure that the brand is unique to our client and addresses their business needs.

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Time for fonts

The first thing to understand is that a font is a tool, just like a logo, a set of colors, a particular style of photography, and so on. Fonts communicate specific messages that serve a purpose.

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