The obvious answer is yes. But why do you ask? Messaging.

Trust. The key value for health-related services, online or offline.

Would you trust your health to a doctor you did not trust? No, you probably would not. But the same is true for healthcare as it is for digital products, pharmaceuticals, or insurance companies. People need to know and understand who and what is supporting them, and how this is happening.

What is the message that is being communicated?

Especially post-pandemic, everyone is racing to find the best thing to help them find balance in their lives, whether we are talking about telemedicine options, clear and concise resources, and patient-centered care that supports people on their journey to health.

Companies are reformulating and redefining their approach to the market by either finding a niche or rewriting the way they present themselves to the market. This may mean focusing on a specific group, such as a particular ethnicity or gender. It may also mean focusing more on B2B rather than B2C.

Headspace is all about guided meditation that is accessible to everyone. Lately, we have seen a shift towards corporate health care. That’s not to say you can not download the app and use it independently, but more and more, apps for a healthy lifestyle and good mental health are being used as add-on benefits by companies for their employees.

The look and feel of the brand itself has not suffered too much, but the message has been redefined to reflect this slight change and reach “everyone”

Ok, another example? Take a look at Oscar.

This health insurance company makes it clear how important it is for healthcare to be accessible and affordable to all, and their communication clearly expresses that. Aside from the text, which we have nothing negative to complain about, the visual design is appealing. Simple, but clear. The color choices are solid but friendly, and the clever use of different hues and shades allows for a sense of confidence. At the same time, creativity and imagination, combined with the illustration and typography style create an environment of safety and warmth.

“Each piece supports their mission and goals. We also found that their approach to using testimonials to sell their product was clever. This way they position themselves in the market without having to brag.”-Mad Fish Digital.

At the end of the day, it’s about balance: the service or product still needs to be consistent, but the way the brand endorses it makes a difference in how the audience receives and embraces it.