Clarity, speed and clear paths

Client

Bounce

Services

Web Design, UI/UX, Product Design

Clarity, speed and clear paths

Client

Bounce

Services

Web Design, UI/UX, Product Design

Overview
Trepa designed Racket Social's website, a high-converting landing page built around simple sign-up flows, city-based event cards, and a clear 'how it works' section. The goal was to remove every obstacle between a visitor and registering for their very first event, while keeping the whole experience fast, light, and easy to skim.
Date
Feb 2026
Duration
1 to 3 months
Pricing range
3k to 5k

The plan

Timeline

Strategy

Wireframed the site to define the expected experience.

Drafting & Reviews

Mapped city-request flow and each event card's details.

Development

Built a high-fidelity prototype with all interactions.

Delivery & Support

Prepped the full prototype to hand off to the developers

Pain points & solutions

Most challenges centered on page structure and user flow: the site needed spot-on language and a frictionless sign-up path, since this landing page's entire goal was driving high event registration conversion.
The process section needed enough detail to properly inform brand-new users about how everything works, while staying light and fast to read, matching how people actually skim websites today rather than reading long, dense blocks of text.
Designing the event sign-up flow took several rounds, since price, location, sport type, event name, date, time, and a register link all needed to be organized in an attractive, clear way without overwhelming the reader.
Deciding the overall structure, organizing by city, by event type, with or without dedicated city previews, required careful, intentional decisions to avoid overwhelming a user who simply wants to find a place to play and hang out.
Solutions tested

Detailed wireframes for engaging user paths

Proper, detailed wireframes were essential to refining every user path and establishing engaging sign-up flows that made sense and directly responded to the client's needs, before any visual design work began at all, laying the groundwork for everything after.

Strategic typography hierarchies

Typography hierarchies displayed multiple types of information clearly: all-caps text, background color highlights on key words like dates and cities, and negative space grouping information into digestible sections for new users to quickly scan and understand.

Responsive prototypes for every screen

Responsive prototypes were built specifically for mobile screens to ensure a cohesive experience across every device, giving the development team all the information and specs they needed to build the site accurately and confidently, without guesswork.

A dynamic, high-converting information layout

Information was displayed in meaningful, strategic ways so every essential detail reached readers clearly and quickly, providing easy, obstacle-free paths to event sign-up and ultimately creating a genuinely high-converting page for the entire brand.

Meaningful strategic paths

The final solution is a dynamic, engaging site that displays information in meaningful, strategic ways, ensuring every essential detail is captured by readers while providing easy, frictionless paths to event registration and participation.

Detailed wireframes shaped every user flow from the start, typography hierarchies and negative space made complex event details easy to scan, and fully responsive mobile prototypes gave the development team everything needed to build a genuinely high-converting page that meets Racket Social's core goal: getting more people onto the court, faster.
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Project Outcome

Results

Accessibility Score of 96

We designed a user experience that achieved a 96 accessibility score and supported a broader audience.

Friction-Free Conversion Journey

Simplified navigation and calls to action to reduce barriers between discovery and registration.

Community Engagement Framework

Designed for ongoing participation through recurring events, community interaction, and repeat visits.

Sports-Focused Brand Experience

Created a clear identity that reinforces community, activity, and social engagement around racket sports.
Related Work
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