“To live wholeheartedly, it is about engaging from a place of worthiness” drives the concept behind the brand Wholehearted. Relying on a sense of fulfillment and completeness. The idea that being yourself is more than enough.

This was visually translated into an apparently minimalist approach with a twist. Mystic elements are combined with organic and modern lines. And earthy pastel tones are contrasted with popping and vibrant accent colors.

These simple accents and contrasts are what it takes to convey the feeling of empowerment, balance, and courage.