The Spotlight Experience, is a black womxn-owned and queer-womxn led, that helps global brands bring together high-level, womxn stakeholders for conversations and experiences that change history. Spotlight is a part of the Discussion Box universe, founded in 2019, gives each day the safe space for new ground breaking conversations. Spotlight being a part of this universe meant it would be necessary to find a visual language that would be expanded from the main brand, but with a twist of it’s own more professional focused audience and vibe.

Lighter tons and less visual clutter were part of the techniques used to keep the communication interesting, appealing, and clean while still powerful.