Does digital healthcare also have to worry about branding?

At the end of the day, it’s about balance: the service or product still needs to be consistent, but the way the brand endorses it makes a difference in how the audience receives and embraces it.

The perfect method of branding

There are no right or unique ways or methods, we can only affirm our preferences. Many designers and studies will tell you what is theirs the same we will tell you what’s ours. But we do have one advantage, we’ll let you know how you can approach by yourself if you are not in a… Continue reading The perfect method of branding

Why do you need a brand?

A brand can engage and create a lot more revenue if made well. From a commercial standpoint, a good brand can bring a lot of value to a company.

How to build an efficient brand strategy

Sky with birds representing good brands

Ready to find the right strategy that will be able to showcase your brand the right way to the right people?

What is a good brand

croissants on a plate representing the Good Brand concept

So yes, a logotype is also a part of the entire thing, but I can guarantee you that there is more than just picking the big bold font and choosing blue and yellow.

The value a designer creates

Every designer is different of course (we’re humans). But at our studio, our role is not only to create the visual side of the brand (if that’s the case) but also to make sure that the brand is unique to our client and addresses their business needs.

Finding the right brand colors

For many, finding the right color scheme can be a daunting task. There are millions of colors out there. How are you supposed to choose the right ones?

Time for fonts

The first thing to understand is that a font is a tool, just like a logo, a set of colors, a particular style of photography, and so on. Fonts communicate specific messages that serve a purpose.

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