Archive of Thoughts is a space where we share all about branding, design, strategy, our own business experience, and so much more.
At the end of the day, it’s about balance: the service or product still needs to be consistent, but the way the brand endorses it makes a difference in how the audience receives and embraces it.
There are no right or unique ways or methods, we can only affirm our preferences. Many designers and studies will tell you what is theirs
A brand can engage and create a lot more revenue if made well. From a commercial standpoint, a good brand can bring a lot of value to a company.
Ready to find the right strategy that will be able to showcase your brand the right way to the right people?
We decided that we needed to prioritize this part of the process so that our team could continue to create beautiful work, which led us to automate the administrative part of it all.
So yes, a logotype is also a part of the entire thing, but I can guarantee you that there is more than just picking the big bold font and choosing blue and yellow.
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